Response: The Complete Guide to Profitable Direct Marketing

By Lois K. Geller and Lois Geller

Book Overview

Revised

• Format: Hardcover
• Language: English
• ISBN: 0195158695
• ISBN13: 9780195158694
• Release Date: November 2002
• Publisher: Oxford University Press, Incorporated
• Length: 384 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 6.1" x 9.7"

Customer Reviews

Great direct marketing book - especially for small business

This is a great book on direct marketing. I think its directed more at small business owners than big corp. The focus is mainly on direct mail. But it also has a chapter about loyalty programs, campaign planning, customer relationship marketing and international direct marketing. All of these topics provoked me to get me a book on only realtionship marketing and loyalty programs. The makes it clear what you should consider when doing direct marketing.

Easier than I ever thought possible.

I saw this book at a local bookstore and bought it. Gives an impressive number of case histories. Just what I needed to help boost my business. Highly recommended.

The best book on Direct Marketing by far.

After having scoured the shelves of my local library for a decent book on Direct Marketing, I found one in Response! A great read. It's like having an advertising professional guiding you and your business.

A great book on Direct Marketing

I am amazed at how thorough this book was! The best investment I ever made was buying this book. It takes you through all the components of a successful direct marketing campaign. Wonderful! Case studies are very helpful.

This is a great guide to learn direct marketing.

Great book if you want to learn quickly how to use direct marketing to build your business. It is written in a conversational tone, and it is filled with case studies.