Resistance and Persuasion

By Eric S. Knowles

Book Overview

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

• Format: Paperback
• Language: English
• ISBN: 0805844872
• ISBN13: 9780805844870
• Release Date: May 2014
• Publisher: Psychology Press
• Length: 350 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"