Once considered the province of "New Age" groups, the self-esteem movement has been catapulted into the American mainstream, with a California task force and other groups now claiming that raising self-esteem is the panacea for social ills from alcoholism to poor grades and poverty.In this wide-ranging and strikingly original book, William Swann not only dissects the mistaken assumptions that underlie current self-esteem programs, but also incisively...