Teach Yourself Research: For Business Marketing and Education

by Paul Oliver

Author and teacher Paul Oliver follows the evolution of the research process from initial design of an investigation, through data collection and analysis, to writing the results. Oliver shows that it... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844200158
• ISBN13: 9780844200156
• Release Date: March 1998
• Publisher: Teach Yourself
• Length: 195 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.6" x 5.1" x 7.8"

Customer Reviews

Research in a nutshell

This is an excellent resource for the novice researcher, e.g., thesis and dissertation students. The book introduces the student to what research is generally all about, the various goals, and the various outcomes. The book's explainations and definitions are not overwhelming, but clear, simple, and to the point. And, most importantly, it introduces one to the language of research, such that one can speak intelligently about his/her efforts to conduct research and explore the areas that will lead one to his/her completed research. When a graduate students tells me: "I don't know what this research stuff is really all about; what is research design, what is a variable...?", I give them this book. The student returns with a good overview of the challenges and ready to make a plan.