Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

By Geir Gripsrud, James E. Sallis, Ulf Henning Olsson

Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

• Format: Hardcover
• Language: English
• ISBN: 303084420X
• ISBN13: 9783030844202
• Release Date: October 2021
• Publisher: Springer
• Length: 258 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"