Research in Media Promotion

by Susan Tyler Eastman

Book Overview

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent...

• Format: Paperback
• Language: English
• ISBN: 113886126X
• ISBN13: 9781138861268
• Release Date: May 2015
• Publisher: Routledge
• Length: 384 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"