Research in Marketing: A Research Annual : Choice Models for Buyer Behavior

By Leigh McAlister and MALISTER

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• Format: Hardcover
• Language: English
• ISBN: 0892322675
• ISBN13: 9780892322671
• Release Date: May 1982
• Publisher: Jai
• Length: 349 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"