Rerouted: An Evidence-Based Guide to Separating Beauty Science from Beauty Marketing

By Katherine Cole

Most beauty products don't fail because they're bad. They fail because you misidentified the problem.

Rerouted is the book that finally explains why - and what to do instead.

Written by a formerly licensed aesthetician, educator, and YouTube creator who spent years watching the beauty industry sell product solutions to structural problems, Rerouted cuts through the marketing to give you the actual biology behind the concerns you see in the mirror every day.

You'll learn why the same word - wrinkle, dark circle, hair loss - can describe completely different biological events that require completely different solutions. Why your concealer stopped working (and it's not the formula). Why your face reads as heavier even though your weight hasn't changed. What glow actually is, optically and biologically, and why you can't buy it in a serum.

You'll also learn how to evaluate any product, treatment, or trend using a simple framework based on evidence, mechanism, and honest ROI - so you stop spending real money on things that were never capable of touching your actual problem.

Rerouted won't tell you what to buy. It will change how you think before you buy.

And that, it turns out, changes everything.

• Format: Paperback
• Language: English
• ISBN: B0HD1DTCBC
• ISBN13: 9798189011597
• Release Date: August 2026
• Publisher: Independently published
• Length: 120 Pages
• Weight: 0.38 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"