The Relationship Revolution: Mastering 1:1 Account-Based Management

By Sloan Newman

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns--they need meaningful, human-centered engagement with the accounts that matter most.

Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.

Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.

• Format: Paperback
• Language: English
• ISBN: 1606493140
• ISBN13: 9781606493144
• Release Date: May 2026
• Publisher: Business Expert Press
• Length: 224 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"