Relationship Marketing

By Tracy Harwood and Tony Garry

Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.

• Format: Paperback
• Language: English
• ISBN: 0077114221
• ISBN13: 9780077114220
• Release Date: February 2008
• Publisher: McGraw-Hill Education
• Length: 242 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"