Relationship Marketing

by Mark Godson

Book Overview

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case
studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guiness and Metro.

The...

• Format: Paperback
• Language: English
• ISBN: 0199211566
• ISBN13: 9780199211562
• Release Date: April 2009
• Publisher: Oxford University Press, USA
• Length: 425 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 7.3" x 9.5"