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Relationship Marketing
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Relationship Marketing [German] 3656527598 Book Cover

Relationship Marketing [German]

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Edition Description

Inhaltsverzeichnis Abk rzungsverzeichnis Abbildungsverzeichnis 1. Einleitung 1.1. Problemstellung und Zielsetzung 1.2. Gang der Untersuchung 2. Theoretische Fundierung des Relationship-Marketings 2.1. Begriffserkl rung und Abgrenzung 2.2. Vertrauen als Grundlage des Relationship-Marketings...

Edition Details
Format:Paperback
Language:German
ISBN:3656527598
Format: Paperback
Condition:
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26.65
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List Price: $26.90
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