Relationship Marketing: Winning and Keeping Customers

by Helen Peck, Adrian Payne, Martin Christopher

Complementing the title Relationship Marketing, this text presents a selection of articles covering such areas as: customer retention; employee satisfaction; supplier relations; and management of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750640170
• ISBN13: 9780750640176
• Release Date: January 1998
• Publisher: Butterworth-Heinemann
• Length: 320 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"