Relationship Marketing: Exploring Relational Strategies in Marketing

By John Egan and John Egan

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273713191
• ISBN13: 9780273713197
• Release Date: January 2008
• Publisher: Pearson College Div
• Length: 311 Pages
• Weight: 1.42 lbs.
• Dimensions: 9.5" x 0.8" x 7.5"