Reframe

By Corey Gross

Most people try to solve the problem they've been given. Reframe asks whether it's the right problem in the first place.

We are remarkably good at solving the wrong things. A challenge arrives with a diagnosis already attached, and we immediately start looking for answers. But what if the diagnosis is wrong? What if the constraint isn't where everyone assumes it is? What if the problem itself needs to change?

Reframe is a practical method for stepping outside the assumptions that make problems appear fixed. Drawing on real-world examples from business, strategy, advertising and everyday life, Corey Gross shows how changing the frame can reveal solutions that were invisible from inside the original problem.

At its heart is a simple principle: before you improve the solution, interrogate the problem.

Through the Reframe Model, you'll learn to examine the market, system and constraint surrounding a problem, identify the assumptions holding its current definition in place, and deliberately construct a more useful question.

This isn't creativity for creativity's sake. It's a disciplined way of thinking differently when conventional problem-solving keeps producing conventional answers.

Reframe is Book One of the RTC(TM) Method: Reframe. Transfer. Commit. Three connected books designed to move from finding the right problem, to generating the right idea, to getting that idea into the world.

• Format: Paperback
• Language: English
• ISBN: 176464123X
• ISBN13: 9781764641234
• Release Date: November 2026
• Publisher: Core&co
• Length: 84 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"