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Hardcover Recognise Me Book

ISBN: 089538129X

ISBN13: 9780895381293

Recognise Me

Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition.

Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries...


Format: Hardcover

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