Reading the Popular

by John Fiske and John Fiske

Book Overview

'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround...

• Format: Hardcover
• Language: English
• ISBN: 0044454376
• ISBN13: 9780044454373
• Release Date: January 1989
• Publisher: Allen & Unwin Australia
• Length: 228 Pages
• Weight: 0.85 lbs.