Rapid Response Advertising

By Geoff Ayling and Jenny Ayling

Rapid Response Advertising is a vital new approach to developing and testing advertising concepts that optimise advertising dollars... and do it quickly. CEOs, advertising and marketing managers, business managers, and product and brand managers who find themselves under increasing pressure to produce better results on tighter budgets will find this book an indispensable tool.

• Format: Paperback
• Language: English
• ISBN: 1875680578
• ISBN13: 9781875680573
• Release Date: January 1998
• Publisher: Business & Professional Pub
• Length: 267 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.5" x 1.0" x 6.8"