Rackham Sales Professional's Two-Book Bundle

By Neil Rackham

BATTLE-TESTED TOOLS AND TECHNIQUES OF SPIN SELLING AND HOW TO USE THEM TO TAME YOUR TOUGHEST CLIENTS! Neil Rackham’s national bestseller "SPIN Selling" is one of the most respected, influential handbooks for sales success ever written. Based on an in-depth analysis of a 12-year $1 million study into effective high-end sales performance, its conclusive examples and proofs introduced specific behaviors for dramatically improving large-ticket sales performance—and rewrote the rules for high-end selling. Now, the SALES PROFESSIONAL’S TWO-BOOK BUNDLE unites this sales classic with its hands-on companion, "The SPIN Selling Fieldbook," to provide a no-nonsense course for understanding—and selling—the high-end customer. Combining case studies from Motorola, Johnson & Johnson, and other sales leaders with practical, skill-building exercises and tools, it will help you instantly boost your sales numbers, especially with your most demanding customers and clients. SALES PROFESSIONAL’S TWO-BOOK BUNDLE: SPIN Selling The SPIN Selling Fieldbook Two sales classics—one low price!

• Format: Hardcover
• ISBN: 007141701X
• ISBN13: 9780071417013
• Release Date: October 2002
• Publisher: McGraw-Hill Trade
• Length: 405 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.4" x 7.1" x 9.3"