Questionnaires: Design and Use

By Marsha A. Niebuhr, Berdie, Douglas R. Berdie, et al.

Book Overview

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic.

Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

• Format: Hardcover
• Language: English
• ISBN: 0810818841
• ISBN13: 9780810818842
• Release Date: February 1992
• Publisher: Scarecrow Press
• Length: 344 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 5.4" x 8.7"