

- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. - Each chapter is structured around easy-to-follow guidelines...

- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. - Each chapter is structured around easy-to-follow guidelines. - Numerous...