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Qualitative Marktforschung: Konzepte - Methoden - Analysen
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Qualitative Marktforschung: Konzepte - Methoden... [German] 3834909769 Book Cover

Qualitative Marktforschung: Konzepte - Methoden... [German]

Edition Description

In "Qualitative Marktforschung" decken ca. 80 AutorInnen eine breite Palette an methodologischen und methodischen Fragen der qualitativen Markt- und Marketingforschung ab. Sie geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie,...

Edition Details
Format:Hardcover
Language:German
ISBN:3834909769
Format: Hardcover
Condition:
$
99.99
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