Qualitative Marketing Research: Understanding Consumer Behaviour

By Dominika Maison

Book Overview

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

• Format: Hardcover
• Language: English
• ISBN: 1041031157
• ISBN13: 9781041031154
• Release Date: February 2026
• Publisher: Routledge
• Length: 290 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"