Seminar paper from the year 2015 in the subject Didactics for the subject English - Grammar, Style, Working Technique, language: English, abstract: The study of public speaking is proposed as a peculiar area of the business communication domain. A diachronic analysis of the inter- and multi-disciplinarian nature of public speaking in business communication is proposed, as a foundation for a new field of theoretical and applied research. Moreover, public speaking is described here as a basic workplace skill in business communication. Entrepreneurs' public speaking is chosen as an interesting case study: empirical data support the thesis of a strict relationship between entrepreneurs' effectiveness in speaking and the social construction of their meanings. Drawing on those considerations, a more focused reflection on the impact of oratorical skills in business communication contexts is explored.
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