Public Relations Writing: A Rhetorical Approach

By Michael L. Kent

The practice of public relations has become increasingly complex -- practioners need more than "technical skills" to succeed, they need critical thinking, rhetorical and communication skills to adapt... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205595448
• ISBN13: 9780205595440
• Release Date: July 2010
• Publisher: Pearson
• Length: 360 Pages
• Weight: 0.95 lbs.
• Dimensions: 10.0" x 1.0" x 8.0"