Instructor's Manual: Im Public Relations

By Craig Aronoff, Otis W. Baskin, Suzette T. Heiman, et al.

Book Overview

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

• Format: Paperback
• Language: English
• ISBN: 0697201236
• ISBN13: 9780697201232
• Release Date: December 1997
• Publisher: McGraw-Hill Education - Europe
• Weight: 3.15 lbs.
• Dimensions: 8.3" x 8.3"

Customer Reviews

Great!!!

I recieved this book in awesome condition and earlier than I thought. It was my first purchase and I'm so pleased with my purchase!!!! I will buy from them again!!!

Good book! Worth buying

I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands. The text is very clear and the samples are excellent. Chapter 6 (Methods of Public Relations) and chapter 9 (Public Relations Research) are very interesting. I can recommend this book to everyone.- Marco de Moulin