Public Relations and Branding in Health Communication Programs

By Kristen Long

The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate branding strategies to improve program effectiveness. In this case... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639120868
• ISBN13: 9783639120868
• Release Date: March 2010
• Publisher: VDM Verlag
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"