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Paperback Public Opinion Book

ISBN: 0813341728

ISBN13: 9780813341729

Public Opinion

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Book Overview

Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change, The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, sociology, and communications to help undergraduates understand public opinion in America...

Customer Reviews

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Goes beyond public opinion and into social constructs

I read the book for the first time as a student of public opinion in Singapore where the issue, because of government policies, is very restricted and controlled. The book gives the reader the possibility to comprehend public opinion from a wide range of topics (form political to historical, sociological and even psychological). It provides with plenty of examples, theories and studies done by the leading experts of leading universities where public opinion is studied, and, at the same time it explains the four W of such theories. It carries the reader from the meaning of public opinion to the impact of it in the construction of society, policies, social norms, religions, etc. It is concrete, profound and easy to read, as well as amazingly interesting.
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