Public Health Communication: Evidence for Behavior Change

Book Overview

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary...

• Format: Paperback
• Language: English
• ISBN: 0805831770
• ISBN13: 9780805831771
• Release Date: February 2002
• Publisher: Routledge
• Length: 452 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"