Psychological Processes and Advertising Effects: Theory, Research, and Applications

By Linda F. Alwitt

Book Overview

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

• Format: Hardcover
• Language: English
• ISBN: 0367498804
• ISBN13: 9780367498801
• Release Date: December 2021
• Publisher: Routledge
• Length: 318 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"