Psychological Processes and Advertising Effects: Theory, Research, and Applications

By Linda F. Alwitt

Book Overview

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0898595150
• ISBN13: 9780898595154
• Release Date: January 1985
• Publisher: Lawrence Erlbaum
• Length: 305 Pages
• Weight: 1.40 lbs.