Promoting Your School: Going Beyond PR

By: Carolyn Warner

Book Overview

Nationally respected educator, lecturer, and author, Carolyn Warner, shares the latest field-tested communication strategies to help promote your school, increase public confidence, and improve internal communications. This book includes forms, handouts, and checklists from National Principals of the Year for principals and administrators to emulate and reproduce.

This new second edition includes:

The communication process and dealing with perceptions A step-by-step guide to developing a marketing plan Involving parents in the school and understanding the changing demographics New techniques for improving staff and student communication Building media relations for the novice Creating a school crisis team

• Format: Paperback
• Language: English
• ISBN: 0803968981
• ISBN13: 9780803968981
• Release Date: June 2000
• Publisher: Corwin
• Length: 256 Pages
• Weight: 1.65 lbs.
• Dimensions: 11.0" x 0.8" x 8.8"

Customer Reviews

Great information

This is an easy-to-read textbook. The information is relevant to the current times. Chapters are relatively short and include reference information and/or sample documents.

Practical Suggestions for Improving the Image of Your School

This book draws from the experience of several hundred top school adminstrators to provide many specific and creative ways administrators and teachers can promote their school. Examples of both immediate actions and long-term plans are provided so that you can start improving your school's image NOW. This book really stresses the importance of the community's knowledge of and involvement in the local school, and suggests how this can best be accomplished. Best of all, Promoting... is written for those of us without degrees in and experience with public relations. The suggestions are simple, yet effective.