Project X: Challengers - Seven Eleven

By Tadashi Ikuta

At a time when the giant department stores and supermarkets dominated theJapanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America -- theSeven Eleven. Called a "convenience store," it was a concept new to theJapanese. Intrigued by this new idea and convinced that it would suceed in Japanas well, the two men put together a project team of fifteen members, all virtualnovices to the retail trade, to bring this venture to their land. Staking hisentire livelihood, young storeowner Kenji Yamamoto volunteers to convert hisfamily-owned liquor store into the first Seven Eleven in Japan. The hardship ofnegotiations, the oil shock, the struggle to cope with inadequate space --all were met with resolve and innovation, culminating in what is now called theretail revolution

• Format: Paperback
• Language: English
• ISBN: 1569709580
• ISBN13: 9781569709580
• Release Date: November 2006
• Publisher: Digital Manga Publishing
• Length: 200 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.9" x 8.4"