Professional Selling: A Relationship Management Process

By John I. Coppett

This text is based on the premise that lasting relationships between buyers and sellers must be managed with a long term perspective in mind. It presents the reader with an analysis of how personal selling fits in the big picture and contributes to a total corporate promotional effort.

• Format: Paperback
• Language: English
• ISBN: 0538827769
• ISBN13: 9780538827768
• Release Date: December 1994
• Publisher: Cengage South-Western
• Length: 500 Pages
• Weight: 0.18 lbs.
• Dimensions: 9.3" x 0.8" x 7.5"