Product Planning Essentials

by Kenneth B. Kahn

Book Overview

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property...

• Format: Paperback
• Language: English
• ISBN: 0761919996
• ISBN13: 9780761919995
• Release Date: September 2000
• Publisher: Sage Publications
• Length: 264 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"