Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality: An Empirical Study in the Television Industry

By Hendrik Arnold

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 3656376972
• ISBN13: 9783656376972
• Release Date: February 2013
• Publisher: Grin Verlag
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"