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Product Leadership: Pathways to Profitable Inno...

Edition Description

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions...

Edition Details

Format:Hardcover

Language:English

ISBN:046501433X

Format: Hardcover

Condition:

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Product Leadership: Pathways to Profitable Inno...

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