Product Leadership: Pathways to Profitable Innovation

by Robert G. Cooper

Book Overview

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses...

• Format: Hardcover
• Language: English
• ISBN: 046501433X
• ISBN13: 9780465014330
• Release Date: January 2005
• Publisher: Basic Books
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"