Product Development for Distant Target Groups: An Experimental Study for the Silver Market

By Malte Marwede

Theoretical foundations of silver agers and user involvement.- Foundations of research in the field of cognitive distance.- Analysis of silver agers' personal dispositions and air travel customer experiences.- Experimental study - new product and service ideation.- Distance effects in product development for silver agers.- Implications for research and practice.

• Format: Paperback
• Language: English
• ISBN: 3658183241
• ISBN13: 9783658183240
• Release Date: May 2017
• Publisher: Springer Gabler
• Length: 244 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"