


![Principles of Marketing [RENTAL EDITION] 0135766591 Book Cover](https://i.thriftbooks.com/api/imagehandler/l/24807EF83553EC06F19EA76C2DCD2005AB5F77BC.jpeg)

















The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing...



![FUNDAMENTOS DE MARKETING (Spanish Edition) [Spanish] 6073217226 Book Cover](https://m.media-amazon.com/images/I/51QeiOSGQ9L._SL500_.jpg)