Principles of Marketing

by Gary M. Armstrong, Philip Kotler, Gary Armnstrong, et al.

Book Overview

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132167123
• ISBN13: 9780132167123
• Release Date: January 2011
• Publisher: Pearson Prentice Hall
• Length: 613 Pages
• Weight: 3.55 lbs.
• Dimensions: 1.2" x 8.7" x 10.9"

Customer Reviews

A classic Must Have

Basic best seller in marketing. Always for consulting.

Well done and thorough

This book is well written and thorough. I'm particularly impressed with how contemporary the examples are considering the significant changes that are taking place in marketing today. I'd strongly recommended that any serious marketer read this book.

Satisfied customer

I was glad to get such a nice book. It was in very good condition.

Principles of Marketing

This book was very enlightening and made the class become more in touch with the everyday items we use. However the wording or chapters are very detailed making for a long read.

Covers a lot of ground

A timely update of Kotler's long running and successful book. There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing. Unsurprisingly, he gives a good discussion of marketing on a global scale. Increasingly cheaper communications costs, especially of course email and browsers, makes a global campaign affordable, even for mid range companies. With the huge US corporate scandals of 2002 and ongoing (Adelphia, Enron, WorldCom...), Kotler provides topical advice on social responsibility of a corporation, and of the importance of marketing ethics.

Its excellent book for Marketing students

This book serves the purpose greatly, needless to say philip kotler is best author in Marketin