Principles of Marketing

By Faustino Taderera

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and importance of marketing; marketing philosophy;... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838364163
• ISBN13: 9783838364162
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 284 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"