Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning
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Fundamentals of Management: Planning/Organising, Leading, Controlling
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Fundamentals of Marketing: Marketing Excellence, Branding, Positioning
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Essentials of Entrepreneurship: New Businesses, Innovation, Economic Growth
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Applied Customs and Shipping Legislation
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Introduction to logistics and supply chain management
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Strategic Management Models and Terms: Simplification, Definitions, Clarification
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The Pillars Of Marketing: Marketing Plans, National Branding, Corporate Governance
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Marketing Strategy: Competitiveness, Branding, Positioning
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Brakujący wymiar w międzynarodowej strategii marketingowej: Branding narodowy, pozycjonowanie, konkurencyjność
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SHIPPING MANAGEMENT AND LOGISTICS STRATEGY: Shipping, Logistics, Supply Chain
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Strategic Procurement and Sourcing: Value Analysis, Ethics, Solid Contracts
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La dimensione mancante nella strategia di marketing internazionale: Branding nazionale, posizionamento, competitività
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The Missing Dimension in International Marketing Strategy: National Branding, Positioning, Competitiveness
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Elements of Management: Leadership, Transparency, Governance
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International Trade Dynamics: Investment, Exports, Tourism
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The Exports-Imports and Shipping Answer Book: Unit Trains, Charter Flights, Seizures and Penalties
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The Pillars of Management: Planning, Organising, Leading
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The Exports Manager's Guide: Linkages, Networking, Competitiveness
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Marketing Management
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Practice of Management
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Logistics and Supply Chain Management
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Applied Marketing Management
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Elements of Exports
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International Logistics
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Sales Management
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The Law of International Trade
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Trappings of Power, Leadership and Empire
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Principles of Supply Chain Management
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Gestion du marketing appliqué: Plans de marketing, stratégie, vision (French Edition)
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