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Principles of Advertising
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Principles of Advertising 1025468570 Book Cover

Principles of Advertising

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Edition Description

"Principles of Advertising" is an authoritative and comprehensive examination of the scientific methods underlying effective commercial communication. Written by Daniel Starch, a pioneer in the field of marketing research, this work serves as a foundational text that bridges...

Edition Details
Format:Hardcover
Language:English
ISBN:1025468570
Format: Hardcover
Condition:
$
51.95
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