Principles and Methods of Social Research

By William D. Crano and Andrew Lac

Book Overview

An extensive revision, this classic text presents the most recent advances in social research design and methodology. Drs. Crano and Brewer thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human thought, affect, and behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Intended as a text for upper-level and graduate courses in research methods in social psychology, the social sciences, communications, and public health research. No previous methods courses are required.

• Format: Hardcover
• Language: English
• ISBN: 0205086322
• ISBN13: 9780205086320
• Release Date: January 1986
• Publisher: Allyn & Bacon, Incorporated
• Length: 386 Pages
• Weight: 0.16 lbs.

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