Foundations of Marketing

By William M. Pride and O.C. Ferrell

Book Overview

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

• Format: Paperback
• Language: English
• ISBN: 1111580162
• ISBN13: 9781111580162
• Release Date: January 2012
• Publisher: Cengage South-Western
• Length: 640 Pages
• Weight: 2.70 lbs.
• Dimensions: 10.5" x 0.8" x 8.3"

Customer Reviews

Good Marketing book.

My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)

Quickly shipped, good condition

This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.

Great book

I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.

Good service

The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.

High Quality

The book is very easy to read and comes with a lot of great examples from the real world.