American business buccaneers at their most creative, outrageous! The riveting saga of the rise and fall of a $10 billion Internet travel business created entirely by masterful public relations. In 1999, a mesmerizing serial entrepreneur named Jay Walker, age 44, became the poster boy for the Internet revolution with his deeply flawed priceline.com, described by a former Walker associate as a '?travel services flea market.'? Denny Hatch's Priceline.com:...