Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value

by David M Corbin and Hyrum W. Smith

Book Overview

This WALL STREET JOURNAL BEST SELLER shares that 'You're either building the brand or killing the brand and nothing is neutral.' The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity...

• Format: Paperback
• Language: English
• ISBN: 1514725991
• ISBN13: 9781514725993
• Release Date: July 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"