Preparing the Marketing Plan

by David Parmerlee

Developed as part of the American Marketing Assocation Toolbox series, "Preparing the Marketing Plan" shows readers how to develop a marketing plan that gets results and improves the bottom line. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844235792
• ISBN13: 9780844235790
• Release Date: January 1993
• Publisher: McGraw-Hill Companies
• Length: 138 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"