Pragmatic Strategy: Eastern Wisdom, Global Success

by Ikujiro Nonaka and Zhichang Zhu

Book Overview

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving...

• Format: Hardcover
• Language: English
• ISBN: 1107001846
• ISBN13: 9781107001848
• Release Date: September 2007
• Publisher: Cambridge University Press
• Length: 544 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.1" x 5.9" x 9.0"