Practical Pricing for Results

By Ian Ruskin-Brown

This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. In a climate of market instability, the book is a timely examination of pricing as an essential practical discipline in the business world.

• Format: Paperback
• Language: English
• ISBN: 1854183745
• ISBN13: 9781854183743
• Release Date: January 2008
• Publisher: Thorogood
• Length: 385 Pages
• Weight: 1.64 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"